Purposal For Bulk SMS

PROPOSAL
1. Introduction
SMS or Short Messaging Service has been around for many years. With virtually everyone in possession of a
mobile phone these days, SMS is the best way to contact someone to say something. The use of SMS in business
and service industry has been rapidly growing. Here are some examples:
1. Banks are providing mobile banking services through SMS.
2. Use of VAS (Value Added Services) to interact with mass is very popular for services like Voting, CRBT,
Exam Results, etc.
3. Some popular websites like Facebook, Google, etc., use SMS to authenticate users.
1.1 Push SMS
Push SMS is used to send text messages to people’s cell phones. Push technology is also used to send e-mail
messages without having to check their e-mail manually. The result is a more efficient means of receiving
information. Examples of push messages for notifying about a meeting in an organization is letting the members
know about the meeting is sending the same message to all the members in a single click.
Different Uses of Push SMS:
a) Information
If any kind of information or notice is to be circulated, Push SMS is highly applicable. To circulate such notices,
people are generally sending e-mails or making phone calls. Making phone calls to a large number of people
consumes more time and money. In case of e-mails, it is not certain that all the intended people will have
opportunity to check their e-mails regularly. But if the message is delivered in one’s handheld device, it is
guaranteed that all intended people will have chance to look at the message promptly. This saves time, effort and
manpower and hence money.
b) Marketing
Today’s market lies in competition of price, quality and services for each organization. Those companies who
promote their product’s quality, price and services will get the best results. A product’s quality will not get its
worth if it is not promoted. If product is not well endorsed, then the probability of getting consumer at high ratio is
less.
"message at your fingertips"
c) Greetings and Wishes
It is a common thing that to be sustainable in a competitive way, customers should be well treated and well
behaved. Hence, SMS service plays a vital role in that. For Example, if customer visits first time to an office, they
should be greeted with a SMS like “Thank you for your visit.” If that kind of message is circulated, customers will
have a positive impression towards the organization. Moreover, SMS is highly used for organizations to send SMS
as a wish in special occasions, festivals, or any programs.
1.2 Pull SMS
The ability to request services (e.g. ringtones, games) from a wireless handset via sending a preset SMS code to a
predetermined number. The service requested is sent back to the handset via SMS. Examples of pull SMS include
information-on-demand, subscription service, SMS-based games, SMS contests, opinion polls, and SMS voting
services.
Different Uses of Pull SMS:
a) Banking
Customers can entertain pull services like account balance enquiry, mini statement request, electronic bill
payment, transfers between customer’s own accounts, stop payment instruction on a cheque, requesting for an
ATM card or credit card to be suspended, deactivating a credit or debit card when it is lost or the PIN is known to
be compromised, foreign currency exchange rates enquiry, fixed deposit interest rates enquiry, etc.
b) Exam Results
Students can gather any information like their result details, examination roll number, examination centre name,
etc., through Pull SMS.
c) Voting/Polls
SMS Poll is the easiest and fastest way to find out what your audience is thinking. Your audience votes by sending
an SMS or web voting from their device, computer or mobile phone.
d) CRBT
CRBT (Caller Ring Back Tone) is a service that allows you to set a song, tone, music, funny messages or sounds as a
Ring-Back Tone for your callers. You can set CRBT/RBT for all your callers, while they wait for you to pick up the
call.
e) Horoscope/Weather Forecast
This is also known as subscription service. One can subscribe via SMS to various content subscription services like
news/sports updates, quotes, horoscopes, forecasts, and other schedules.
2. How does it work?
We provide both Push and Pull SMS services via our official website www.xceltext.com. Once you are in our
homepage, you can register for a new account (either as an individual or a company). You will be sent an e-mail at
your provided e-mail address, to verify your new account. Once you verify it, your account will be activated.
Next, you will have to add funds by purchasing an appropriate package detailed later in this document. If you want
to subscribe just to the Push service, you will be provided Sender IDs for free*. If you want to subscribe to both
Push and Pull services, you will be provided 2 (two) Keywords* and 2 (two) Sender IDs for free. You create the
sender IDs with which you want to send the SMS from.
Now, you create contacts of all the people you have on your record. You can use your excel files or other files
which contain the contact names and contact numbers. You are then ready to send SMS to any person you want.
You can choose to send the same SMS to as many contacts as you want with a single click. Moreover, you can
choose to send the SMS at a later date.
3. Facilities
With XCELTEXT’s web SMS, you have the following benefits:
1. Our website is hosted on a dedicated server. Plus we have a direct link with the servers of telecom
operators who have their systems backed up secure. So, our website works fast and uninterrupted at all
times. This means you can be assured that your SMS will always be delivered on time.
2. Our web interface is simple, user-friendly and very powerful.
3. You can create a live address book and add/edit contacts at your pleasure. It lets you create groups and
sub-groups to manage your contact.
4. You can send SMS to as many contacts as you want at a single click.
5. SMS can be scheduled to deliver in a certain time interval.
6. You can request for your desired Sender ID (name of business or organization) by going to the Settings.
7. You will be able to send SMS in both Nepali and English languages. SMS in Nepali language will be sent in
unicode format.
8. You can send multiple different messages to multiple recipients in one click.
9. The SMS credits you buy will never expire.
10. We have online support and usually provide technical support within 1 hour.
11. You will be able to view the records of your SMS history and money transactions.
12. The SMS is delivered promptly.
13. Our coverage is for both GSM and CDMA subscribers of Nepal Telecom and GSM subscribers of NCELL.
14. Delivery report is provided on demand only.
3.1 Sender ID
Sender ID must be verified by the telecom operators, which takes from 3 to 8 days. If the sender ID you have
chosen is already existent, you will have to choose an alternate sender ID. Only alphanumeric characters are
allowed in a sender ID. Maximum length of a sender ID is up to 11 characters only. However, in case of Nepal
Telecom subscribers, messages will be delivered from our short code (3234).
4. Tariff
4.1 PUSH only
Initial Setup NRs. 2000 (one-time cost)
Credit Packages (SMS comes in packages. Save more money by purchasing larger SMS packages.)
Cost# (per SMS)
Package No. of SMS Sender ID (Free*)
NTC NCELL
Basic 1000-5000 1 1.50 1.50
Silver 5001-20,000 1 1.45 1.45
Gold 20,001-50,000 2 1.40 1.40
Platinum 50,001-100,000 2 1.35 1.35
* Each additional sender ID will be charged NRs. 500.
# Costs are exclusive of VAT.
4.2 API
Apart from our own web portal, we also provide API for clients who have their own applications and want to
integrate SMS system in their applications. We charge one-time cost of NRs. 5000 for that purpose. If need be, we
also do the integration into the client's application and its charges will depend on the nature of job accomplished.
Please feel free to contact us:
 Info______